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COLUMBUS AGENDA

WEDNESDAY - PRE-DAY WORKSHOPS - 1:00 PM to 6:00 PM

Pre-Day1

HAYES BALLROOM A&B

Learn New Ways to Generate Revenue and New Service Offerings.
Our Pre-day workshops delve deeper into understanding market opportunities and recommended solutions that can help expand your
service offerings.
With heavy peer interaction, sessions provide real world sales scenarios and technical demonstrations aimed to help move your
business forward.

Sessions Include:
•Generating Wins Leveraging the New HIPAAA Security Rule: Learn How Compliance Drives New Sales for IT Providers
•How to Differentiate Your Service Offerings and Garner More Sales by Developing Workflow Productivity Solutions
•2014 Trend Watch for IT Solution Providers, Hear the Latest Research on Where
•Known Triggers that Help Define If Cloud Services are the Right Fit for Your SMB Client
•How to Leverage XP Migration Assessment Tools to Push New Service and Hardware Sales
Register today

WELCOME NETWORKING RECEPTION - 7:00 PM to 9:00 PM

Welcome Reception1

CITYVIEW TERRACE

Welcome Reception Sponsored by Carbonite

Join us for drinks and food as we start networking Wednesday evening before the day of the event. Our welcome reception is a great way to network with peers in a relaxed atmosphere.
Register today
Wednesday's Pre-Day Downloadable & Printable Floor Plan

THURSDAY - NETWORKING BREAKFAST & BADGE PICK UP - 7:00 AM to 9:00 AM

Badge Pick-up1

HAYES BALLROOM A&B FOYER

Breakfast Sponsored by QuoteWerks

Pick up your badge and join your peers for networking over our hot breakfast buffet. Our events are all about getting things done, so as you arrive a professional headshot will be taken that you can use for your business and marketing efforts. breakfst Breakfast runs until 9 AM & registration runs throughout the day.
Register today
Thursday's Success Summit Downloadable & Printable Agenda

SUCCESS SUMMIT KICK OFF AND PEER CARD EXCHANGE - 7:35 AM to 8:05 AM

Business Card Exchange2

HAYES BALLROOM A&B

We make sure business happens. Our peer-to-peer kick off activities help you expand your network instantly while ASCII shares key data points from its community on opportunities we see as important as the industry evolves.
Register today
Thursday's Success Summit Downloadable & Printable Floor Plan

ASCII COMMUNITY - THE ROADMAP TO FUTURE BUSINESS - 8:05 AM to 8:25 AM

Jerry Keynote

Holding a firm position in the market is not easy. As new competitors enter and markets evolve, companies without the proper resources or connections are prone to missteps and hurdles others do not face.  As ASCII reaches its 30th anniversary, hear how the next wave of services will be further built leveraging the ASCII community and helping take your business forward.
Register today
Thursday's Success Summit Downloadable & Printable Agenda

THE TOP 5 SECURITY TRENDS SMBS NEED TO KNOW - 8:25 AM to 8:50 AM

Intel Keynote

McAfee offers an array of tools and technologies to help MSPs expand business and boost the value of their offerings with leading-edge products and services. During this keynote you will learn to leaverage this tools to help expand your profile. 
Register today
Thursday's Success Summit Downloadable & Printable Floor Plan

MAKE IT MATTER - 8:50 AM to 9:15 AM

HP Keynote1

Learn about HP's channel commitment and how our sales enablement programs, tools and resources can profitably grow, optimize and simplify your experience with the IT partner whose portfolio can address all your customers’ technology needs.
Register today
Thursday's Success Summit Downloadable & Printable Agenda

HOW THE MOST SUCCESSFUL MSPS ARE POSITIONING CONTINUITY AND WINNING BUSINESS - 9:15 AM to 9:40 AM

Datto Keynote1

Sales is not magic. Sales is a process through a series of questions and relationship building.  In this session, we are going to share insights that we have gathered and analyzed from hundreds of successful Managed Service Providers that have added business continuity to their offering.
Register today
Thursday's Success Summit Downloadable & Printable Floor Plan

BREAK AND NETWORKING TIME - 9:40 AM to 10:00 AM

AM Break1

GRAND BALLROOM 4 FOYER

Break Sponsored by Pax8

Don’t wait for business make it happen! The Summit continues to provide an efficient way for you to generate dozens of partnerships in just a single day. Fortify your business by creating partnerships with your peers while establishing firsthand contacts with over forty SMB vendors.
Register today
Thursday's Success Summit Downloadable & Printable Agenda

SMB TRENDS: ADDRESSING THE MARKET IN TRANSFORMATION - 10:05 AM to 10:45 AM

Techailse Keynote

For the first time in five years, the SMB Business Issues have flip-flopped from reducing operational costs to increasing business growth resulting in change in IT Priorities. The session will highlight the transformational changes and how it impacts the IT vendors and channels. The topics that will be covered include: SMB Transformation, Business Issues, IT Challenges and IT Priorities.
Register today
Thursday's Success Summit Downloadable & Printable Floor Plan

LOGMEIN ELEVATE CHANNEL PROGRAM 2.0 - 10:45 AM to 11:10 AM

LogMeIn Keynote1

Thank you for your enthusiastic reception to LogMeIn’s presence at ASCII events last year! Since launching LogMeIn’s first channel program in July 2013, we’ve received a TON of feedback on ways to improve the program and strengthen our relationships with channel partners. Join us as we reveal updates to the program and additional opportunities for channel partners to build new revenue streams, grow their business, and get stickier with customers by leveraging LogMeIn’s best-in-class business tools.
Register today
Thursday's Success Summit Downloadable & Printable Agenda

HOW WILL YOU CAPTURE THE POWER OF THE CLOUD? - 11:10 AM to 11:35 AM

Comcast Keynote1

The Connection to the cloud matters. Let Comcast Business show you how to diversify your portfolio and earn recurring commission while providing your customers with a valuable alternative solution to traditional Telco carriers, helping to make your business more competitive and successful. All while reinforcing your trusted advisor position with your clients.
Register today
Thursday's Success Summit Downloadable & Printable Floor Plan

INSIGHTS INTO THE STATE OF THE MARKET AND HOW TO DRIVE REVENUES - 11:33 AM to 12:00 PM

GFI Keynote New

Customer acquisition is one of the greatest challenges a solution provider, VAR or reseller faces. How do you acquire new customers to foster growth? Through analysis of the latest market data, Dave Sobel, GFI MAX’s Director of Partner Community, will show proven techniques for building a pipeline of interested customers ready to invest in their IT and deliver annuity revenue at higher margin. Real world examples and analysis of industry trends will show attendees how to grow their businesses through a growing customer base.
Three Key Benefits from the session:
•A proven sales methodology to acquire customers
•Latest market data showing buying trends and growth opportunities
•Learn how to overcome objections in the sales process
Register today
Thursday's Success Summit Downloadable & Printable Agenda

MORNING WRAP-UP - 12:00 PM to 12:15 PM

Morning Wrap Up2

Wrap up morning activities, bring in cash cases and talk about Solution Pavilion.
Register today
Thursday's Success Summit Downloadable & Printable Floor Plan

SOLUTION PAVILION & NETWORKING LUNCH - 12:20 PM to 2:20 PM

Solution Pavilion1

HAYES BALLROOM C-E

Lunch Sponsored by The ASCII Group

Our Solutions Pavilion is a great place to network and learn about multiple solutions as our industry sponsors showcase their latest technologies. Solutions are on display in the convenience of a single room in a relaxed and interactive environment.
Register today
Thursday's Success Summit Downloadable & Printable Agenda

UNDERSTANDING KEY TRIGGERS TO CLIENT INTIMACY & RETAINING REVENUE – STRATEGIES FROM FIVE OF THE WORLD’S MOST SUCCESSFUL MSPS - 2:25 PM to 3:05 PM

Client Heartbeat Keynote

It’s not what you make, it’s what you keep. Gordon Tan knows this all too well as being recognized as one of the fastest growing international MSPs. Retaining revenue is about understanding client intimacy and recognizing specific red flag triggers that could lead to potential revenue loss. Learn what key metrics top MSPs are using to build and retain recurring managed services revenue while pushing client intimacy further.
Register today
Thursday's Success Summit Downloadable & Printable Floor Plan

DELIVERING PREMIUM SECURITY, COMPLIANCE AND EMAIL HOSTING SERVICES TO YOUR END USERS - HOW TO DO IT RIGHT - 3:05 PM to 3:30 PM

JetStream Keynote

Today’s marketplace is very confusing, particularly so in the email, security, and compliance sectors that JetStream specializes in.  There is a bewildering array of choices in the market, and the fact that something is delivered via the cloud says nothing about its ease of deployment, ease of use, or the support experience you’ll have.  For folks in the channel, that means it’s vital to have the right technology but just as importantly to be able to quickly implement those services, easily manage them for customers on an ongoing basis, and have them seamlessly integrate with the existing platforms channel partners use.  For channel partners that get this right, the rewards are increased recurring revenue, high margins, and increased customer retention – we’ve seen it over and over again.
Register today
Thursday's Success Summit Downloadable & Printable Agenda

THE NEXT GENERATION OF IT: SERVICE IS KING - 3:30 PM to 3:55 PM

APC Schneider Electric Keynote

Channel Partners are required to deliver and maintain physical infrastructure, wide area networking services, ultra-fast and reliable data center transport, and everything in between. To stay relevant, Partners must acknowledge that managed service is king, and develop new strategies to both compete with--and take advantage of--cloud-based options. Regardless of your IT strategy, distributed IT environments are becoming more and more important for your everyday business operations. They are not only business connection to the Data in the Cloud but also the connection to the customers. We will discuss a few main characteristics of IT physical infrastructure solutions that will not only ensure 100% uptime for your business but also save you costs in the long run.
Register today
Thursday's Success Summit Downloadable & Printable Floor Plan

LOWER YOUR BUSINESS RISK AND INCREASE PROFITS WITH STORAGECRAFT - 3:55 PM to 4:20 PM

StorageCraft Keynote

This keynote explores ways that solution providers can increase revenue as well as reducing expenses and thereby making their business more profitable.
Register today
Thursday's Success Summit Downloadable & Printable Agenda

EXPAND YOUR OFFERING, BOOST YOUR REVENUE! - 4:20 PM to 4:45 PM

AVG Keynote1

It sounds too good to be true, right?  But, with the right tools, it really is that easy to offer more to your clients and reap sweet financial rewards.  AVG provides the technology you need to rapidly scale your business and do more with less.<
Register today
Thursday's Success Summit Downloadable & Printable Floor Plan

WINNING AND RETAINING CLIENTS WITH IT ASSESSMENTS - 4:45 PM TO 5:10 PM

RapidFire Tools Keynote

Word is getting out about the value of IT Assessments as a means for generating new business, and a majority of IT service professionals now say they perform them as part of their sales process. But there’s an important role for IT Assessments after the new sale is closed. In this 25-minute keynote, RapidFire Tools, Inc. VP of Sales Mark Winter will talk about how you can perform IT Assessments to BOTH win new clients, and also to retain – and grow – your existing clients.
Register today
Thursday's Success Summit Downloadable & Printable Agenda

YOUR VOTE COUNTS - 5:10 PM to 5:30 PM

Voting on Awards1


Vote for the best. ASCII IT SMB Success Summit Awards are voted on by you in honoring our industry sponsors in multiple Best of Show categories. All votes are tallied for the ultimate award winner – The ASCII Cup!<
Register today
Thursday's Success Summit Downloadable & Printable Floor Plan

BREAK AND NETWORKING TIME - 5:10 PM to 5:30 PM

PM Break1

GRAND BALLROOM 4 FOYER

Don’t wait for business make it happen! The Summit continues to provide an efficient way for you to generate dozens of partnerships in just a single day. Fortify your business by creating partnerships with your peers while establishing firsthand contacts with over forty SMB vendors.
Register today
Thursday's Success Summit Downloadable & Printable Agenda

SELLING TO THE UNCONSCIOUS MIND: CLOSING MORE BUSINESS THROUGH NEURO-MARKETING - 5:30 PM to 6:10 PM

Dooley Direct Keynote

Are you making the critical mistake of using only logic, features, and benefits to persuade your customers to take buy? If so, you are selling to only 5% of each customer’s brain! Roger Dooley, author of the acclaimed best-seller Brainfluence, will show you how to use simple techniques to appeal to the 95% of your customer’s decision-making that’s driven by non-conscious processes and preferences. The sales process is more difficult and expensive than ever, so maximizing your results from every customer and lead is the only path to profitability. Dooley will show you how to eliminate hidden psychological bottlenecks in your marketing that make closing a sale more difficult. By employing strategies based not on guesswork but on solid science, you’ll gain an edge on your less “brainy” competition.
• Neuroscientists say that 95% of our decision-making is non-conscious. If your marketing and sales are focused on price, features, and
benefits, you are selling to only 5% of your customer's brain.
• Non-conscious marketing techniques almost always cost much less and have a higher return on investment.
• Learn about the Persuasion Slide, a simple but powerful model to evaluate your sales and marketing tactics.
• See real, practical examples of techniques that appeal to our non-conscious decision-making.
Register today
Thursday's Success Summit Downloadable & Printable Floor Plan

AWARDS CEREMONY AND GIVEAWAYS - 6:10 PM to 7:00 PM

Award Ceremony1

We value your time and we want to make sure you have some fun along the way. ASCII and our industry sponsors have a host of giveaways and cash prizes as we end the event with a bang!
Register today
Thursday's Success Summit Downloadable & Printable Agenda

Contact Information

The ASCII Group, Inc.
7101 Wisconsin Avenue
Suite 1350
Bethesda, MD 20814

800-394-2724
Registration -
Sponsorship -
Event Logistics -

ASCII-30Anniversary

About ASCII

The ASCII Group IT community is made up of a supporting network of 2,000+ MSP/VARs worldwide. ASCII provides a portfolio of IT business-building services that range from turnkey marketing campaigns to a highly utilized peer-to-peer business referral and lead network.

Most solution and managed service providers cannot afford dedicated resources for marketing, product research, strategic alliances, public relations, customer retention, vendor research and discovery. These roles and responsibilities often fall directly on the principal of the company or are divided across the entire staff. The end result is less focus and less production.

ASCII helps solution providers refocus their efforts back on revenue generating activities, while our team provides key services to support operations, sales and marketing and vendor management. In addition, solution providers gain additional benefits from the group at large in terms of product research, best practices and sub-contracting opportunities - all through a national IT knowledge exchange with over 200,000 postings by fellow IT community members.

Event Tweets From ASCII